How Digital Marketing for Ecommerce Uses Video Strategy and Planning to Reduce Cart Abandonment
You put in the work to attract shoppers. They browse, add products to the cart, then leave without buying. Digital
Akshita Kohli
Akshita is a Senior Content Writer and Marketer with over a decade of experience crafting narratives that convert, rank, and build lasting brand authority. She has worked across SaaS, FinTech, HealthTech, and Education spaces, delivering everything from HIPAA-compliant medical content to multilingual campaigns for the International Labour Organization, United Nations.
Her content has reached audiences across the globe, and she has worked for Fortune 500 brands, global agencies, and startups alike. Fluent in English, Spanish, and German, Akshita brings a rare cross-cultural edge to brand communication. A literature graduate from Delhi University, she balances strategic thinking with a storyteller's instinct, but when she isn’t architecting content roadmaps, she channels her creativity into poetry and painting or dedicates her time to caring for stray animals - pursuits she credits for making her a more empathetic and perceptive communicator.
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